With just over a week prior to the 2020 election, Uber and Lyft are sparing no expense attempting to persuade Facebook users in California to back them at the polls.
Yes on Prop 22, a group that desires gig economy companies in their home state to be able to keep categorizing motorists as professionals, invested $3.7 million on Facebook advertisements in California in the past month, more than any other project, consisting of for president, invested in the state over that stretch. If successful, the proposition would make ride-sharing and shipment business exempt from a brand-new law in California that forces the business to reclassify gig employees as employees and to provide them benefits like paid authorized leave and joblessness protection.
Nationwide, according to Facebook’s ad library, fans of Proposal 22 are outspending every political effort with the exception of the Trump and Biden presidential campaigns, the primary celebration organizations, and a PAC called Stop Republicans. The majority of Yes on Prop 22 ′ s overall Facebook investment has actually come in the past 30 days.
Uber and Lyft have been by far the most significant backers of Proposition 22, contributing the bulk of the almost $190 million raised to get the measure passed. Postmates, which Uber is obtaining, has been a huge funder, along with Instacart and Doordash.
The Facebook ads are mainly 15- to 30-second videos declaring that drivers choose to be specialists because of versatility.
Among the group’s most costly advertisements ran throughout the first 2 weeks of October and expense in between $400,000 and $450,000, targeting people between the ages of 18 and 34.
Geoff Vetter, the spokesman for the Yes on 22 project, stated in an email that nearly one million chauffeurs require the measure to pass “to save and improve their work,” while countless California citizens “rely on app-based services.”
” We are committed to winning Prop. 22 and will continue interacting with voters till all votes are cast,” Vetter composed.
Uber and Lyft are pressing the step on their own apps. Users who introduce the Uber app to buy a flight in California are likely to see the message “Keep chauffeurs earning,” followed by a link to information promoting Proposition 22. Lyft states on its app that “Prop 22 is a win-win.”